PiP 2024

Impaired road use is a complex behavior. It sits at a nexus of all aspects of a socio-ecological model that places the individual within a system of influence. It includes the individual’s own knowledge, attitudes and beliefs embedded in both social, institutional and community level influences. As such, addressing the issue likely requires an understanding of how each element of influence impacts the specific behavior. This session will explore the research demonstrating the value of this expansive thinking. For instance, town/gown coalitions have used environmental approaches to address overconsumption and underage access, while also supporting high-visibility enforcement of traffic-safety violations. Similarly, approaches to raising awareness of the issue may be critical to addressing newly identified risks such as cannabis-impaired road use. So examples of novel communication approaches will be explored as well.